Omar Saad
FOOTBALL PROJECT ADVISOR
Omar, is a seasoned sports professional, excels as the Qatar Community Football League Manager. Recognized by the English FA for his coaching talent, he boasts over 8 years of experience, having contributed to renowned projects with Liverpool Football Club, the Qatar Stars League, and the 2022 FIFA World Cup. Notably, his accomplishments include pioneering grassroots football in Qatar and successfully growing an all-inclusive community football league.
​
Farahnaz Hossenally
BUSINESS DEVELOPMENT CONSULTANT
Farahnaz An international sport management consultant with over 13 years of expertise within events, project management, sponsorship and partnerships worldwide. Worked with renowned corporate organizations and events, including Arsenal FC, Wembley Stadium, NBA, NFL and IMG and EXPO 2023 Doha. Leading the special projects and key focal point for guest management, VIP guest, tours, visits, requests, and events related to Semi Government Entities, External Delegations, Businesses/Private Sector, Universities and other stakeholder relations. .
Farahnaz An international sport management consultant with over 13 years of expertise within events, project management, sponsorship and partnerships worldwide. Worked with renowned corporate organizations and events, including Arsenal FC, Wembley Stadium, NBA, NFL and IMG and EXPO 2023 Doha. Leading the special projects and key focal point for guest management, VIP guest, tours, visits, requests, and events related to Semi Government Entities, External Delegations, Businesses/Private Sector, Universities and other stakeholder relations. .
Matheus Almeida
BUSINESS ADVISOR
Matheus holds a degree in Business Administration with a specialization in football business. He will assist ASG clients and partners in crafting marketing strategies and business models to reach their goals. His strong project management and analytical skills help him interpret data, spot trends, and anticipate industry challenges and innovations.
Jillian Keene
SPONSORSHIP AND PARTNERSHIP CONSULTANT
Jill has 20+ years of experience in global sponsorship strategy, working with high-profile brands and events across sectors like sports, music, entertainment, and the arts. She specializes in negotiation, planning, activation, and measurement. Jill was the Head of Ambassador Partnerships for the FIFA World Cup Qatar 2022, where she created and executed successful Brand Ambassador Programs to enhance Qatar's brand reputation and impact.
Meet The Team
Adriano is Chief Executive Officer and founder of ASG Football Legends, with experience in large multinationals he has worked in different continents and different areas of the business. Adriano worked on organizing the World Cup in Qatar and other tournaments. He is an international speaker specializing in leadership, business developments and projects .
Adriano Guimarães
CEO & ASG FOUNDER
Ricardo Trade (Baka)
Ricardo (Baka) is an executive in the sports industry, he was CEO at the 2014 World Cup and Deputy CEO at the 2022 Qatar World Cup. Baka was also responsible for the leading e Organizing Committee of the Pan American Games in Rio 2007 and with passages in several confederations including CBF.
STRATEGIC ADVISOR
Tarek Farahat
STRATEGIC ADVISOR
Tarek has extensive leadership and brand-building experience gained in leading businesses in the Americas, Europe, the Middle East, and Africa. He was President of P&G Latin America and a member of the Global Leadership Council. Tarek was previously Chairman of the board of JBS and a member of the WPP board of directors.
Bruno Oliveira
STRATEGIC AND TALENT ADVISOR
Bruno Oliveira is assistant coach at Al Arabi in Qatar, Bruno started his career at Porto in Portugal and went through several professional football clubs such as: Al-Duhail, Lekhwiya sports club, Guizhou Renh from China, Leicester City. Notably, Bruno played a pivotal role as an assistant coach for the Iran national team during the Qatar World Cup, demonstrating his commitment to developing and nurturing talent on the international stage.