Omar Saad
FOOTBALL PROJECT ADVISOR
Omar, is a seasoned sports professional, excels as the Qatar Community Football League Manager. Recognized by the English FA for his coaching talent, he boasts over 8 years of experience, having contributed to renowned projects with Liverpool Football Club, the Qatar Stars League, and the 2022 FIFA World Cup. Notably, his accomplishments include pioneering grassroots football in Qatar and successfully growing an all-inclusive community football league.
Susie Guerson
CREATIVE PROJECT MANAGER
Susie Guerson, an aspiring business visionary, adds a distinct blend of expertise to our team, drawing from her diverse background in Marketing, Graphic Design, and IT. With her exceptional ability to bridge multiple fields, she brings a unique combination of business acumen, creativity, and technical knowledge to our projects. During FIFA World Cup 2022, Susie supported the Youth Program and initiatives, as well as partnership activations.
Jillian Keene
AMBASSADOR AND PARTNERSHIP HEAD
Jill has 20+ years of experience in global sponsorship strategy, working with high-profile brands and events across sectors like sports, music, entertainment, and the arts. She specializes in negotiation, planning, activation, and measurement. Jill was the Head of Ambassador Partnerships for the FIFA World Cup Qatar 2022, where she created and executed successful Brand Ambassador Programs to enhance Qatar's brand reputation and impact.
Farahnaz Hossenally
BUSINESS DEVELOPMENT CONSULTANT
Farahnaz An international sport management consultant with over 13 years of expertise within events, project management, sponsorship and partnerships worldwide. Worked with renowned corporate organizations and events, including Arsenal FC, Wembley Stadium, NBA, NFL and IMG and EXPO 2023 Doha. Leading the special projects and key focal point for guest management, VIP guest, tours, visits, requests, and events related to Semi Government Entities, External Delegations, Businesses/Private Sector, Universities and other stakeholder relations. .
Meet The Team
Adriano Guimarães
CEO & ASG FOUNDER
Adriano is Chief Executive Officer and founder of ASG Football Legends, with experience in large multinationals he has worked in different continents and different areas of the business. Adriano worked on organizing the World Cup in Qatar and other tournaments. He is an international speaker specializing in leadership, business developments and projects .
Sérgio Bravo
BUSINESS PARTNER
Sergio Bravo has more than 14 years in sports management.
and has vast experience in mega events in the areas of project planning, and event management. Since 2015, when he joined QFA (Qatar Football Association), he helped planning and delivering dozens of football events in Qatar including the FIFA World Cup 2022.
Ricardo Trade
Ricardo (Baka) is an executive in the sports industry, he was CEO at the 2014 World Cup and Deputy CEO at the 2022 Qatar World Cup. Baka was also responsible for the leading e Organizing Committee of the Pan American Games in Rio 2007 and with passages in several confederations including CBF.
STRATEGIC ADVISOR
Tarek Farahat
STRATEGIC ADVISOR
Tarek has extensive leadership and brand-building experience gained in leading businesses in the Americas, Europe, the Middle East, and Africa. He was President of P&G Latin America and a member of the Global Leadership Council. Tarek was previously Chairman of the board of JBS and a member of the WPP board of directors.
Bruno Oliveira
STRATEGIC AND TALENT ADVISOR
Bruno Oliveira is assistant coach at Al Arabi in Qatar, Bruno started his career at Porto in Portugal and went through several professional football clubs such as: Al-Duhail, Lekhwiya sports club, Guizhou Renh from China, Leicester City.
Notably, Brunoplayed a pivotal role as an assistant coach for the Iran national team during the Qatar World Cup, demonstrating his commitment to developing and nurturing talent on the international stage.