Our expertise includes the development of business and strategic plans, consulting, risk management, governance structures, and compliance, with a focus on the internationalization of clubs. Our expertise spans a comprehensive range of services designed to help organizations thrive in a competitive and interconnected world. Development of Business and Strategic Plans: We craft tailored strategies to guide organizations in achieving their goals. Examples: For a football club aiming to boost revenue, we developed a strategic plan to diversify income streams. This included launching an academy to attract youth players, partnering with local businesses for sponsorship deals, and exploring digital initiatives such as virtual matchday experiences for international fans. A league federation sought assistance in expanding its visibility and marketability. We devised a strategic plan that included restructuring the league format to attract broadcasters, introducing fan engagement programs, and implementing digital platforms to connect directly with a global audience. Consulting Services We provide actionable insights and innovative solutions to address organizational challenges and capitalize on opportunities. Examples: A football federation seeking to improve grassroots programs engaged our consulting services. We proposed a structure for community leagues, developed coaching workshops, and introduced partnerships with educational institutions to ensure long-term player development. A club experiencing declining ticket sales sought our advice to revitalize fan engagement. We recommended implementing a loyalty program, enhancing the matchday experience with family-friendly activities, and leveraging data analytics to personalize marketing efforts. Risk Management We help organizations identify and mitigate potential risks to protect their assets and reputation. Examples: During the international expansion of a sports brand, we identified legal and cultural risks in a new market. By conducting a thorough market analysis, we guided the company in adapting marketing campaigns to align with local values and regulations, avoiding potential backlash. A club planning a new stadium construction engaged us to identify risks related to environmental impact and community opposition. We developed a comprehensive risk mitigation plan, including community consultations, sustainable design practices, and contingency planning for project delays. Governance Structures We design frameworks that enhance decision-making, accountability, and transparency. Examples: For a club transitioning to a shareholder model, we established a governance framework that included a board of directors, clearly defined roles for management, and regular stakeholder reporting. This structure increased trust among investors and improved operational efficiency. A regional sports federation faced operational inefficiencies and internal conflicts. We created a governance model with clear policies for decision-making, conflict resolution protocols, and performance metrics for evaluating leadership effectiveness. Compliance We ensure organizations meet regulatory standards and maintain ethical practices. Examples: A club planning a high-profile transfer worked with us to ensure compliance with FIFA Financial Fair Play regulations. By restructuring its financial plan and optimizing sponsorship agreements, the club achieved compliance without sacrificing competitive ambitions. A national federation required compliance support for organizing an international tournament. We ensured adherence to international regulatory standards, including anti-doping policies, labor laws, and ethical procurement practices, safeguarding the tournament's credibility. Internationalization of Clubs We specialize in helping football clubs expand their presence and influence across global markets, tailoring strategies to align with each club's unique profile and objectives. Examples: A club seeking international growth engaged our services to identify key markets that matched its brand identity and competitive goals. Through comprehensive market analysis, we assessed potential regions, such as North America for commercial partnerships, the Middle East for sponsorship opportunities, and emerging markets in Africa for talent development. A globally recognized club aimed to strengthen its fanbase in South America. We facilitated collaborations with local influencers, organized youth tournaments, and established merchandise partnerships with local retailers, creating a strong cultural connection with the region. By integrating these expertise areas, we empower organizations to achieve sustainable growth, mitigate challenges, and build strong connections with their audiences, locally and globally.

We coordinate and execute friendly matches, training camps, and tournaments. We help improve brand visibility and market positioning through strategic event management and execution for clubs. We specialize in the seamless planning, coordination, and execution of football-related events, ensuring every aspect aligns with our clients’ objectives. Our expertise includes organizing friendly matches, training camps, and tournaments that foster team development, engage fans, and create new opportunities for collaboration. In addition to on-field activities, we focus on improving brand visibility and market positioning by leveraging strategic event management. This involves identifying the right partners, selecting optimal venues, and designing engaging fan experiences to maximize the impact of each event. Examples: Friendly Matches: Organized an international friendly match between two top-tier clubs from different continents. We managed logistics, including travel arrangements, venue selection, and ticketing, while also collaborating with broadcasters to reach millions of fans worldwide. Coordinated a friendly match for a club aiming to expand its presence in a new market. The event included pre-match fan meet-ups, media interviews with players, and local cultural integration to strengthen ties with the region. Training Camps: Managed a pre-season training camp for a professional team in a scenic yet strategically located destination. We handled all logistics, from securing high-quality training facilities to organizing friendly matches with local teams, ensuring both performance preparation and fan engagement. Executed a winter training camp for a national team preparing for a major tournament. This included arranging practice matches with high-caliber opponents, ensuring state-of-the-art accommodations, and providing team-building activities. Tournaments: Coordinated a youth tournament featuring teams from multiple countries. We managed invitations, travel, accommodation, and match scheduling, while ensuring the event highlighted the club's commitment to developing future talent. Organized a high-profile invitational tournament for professional clubs, securing sponsors and media coverage to enhance visibility. The tournament featured VIP events, interactive fan zones, and robust digital campaigns, boosting brand value for all participants. Brand Visibility and Market Positioning through Events: Planned a club's participation in a charity event, creating a win-win scenario by raising funds for a good cause while increasing the club's positive public image. Executed a community tournament for a club aiming to build stronger connections with its local fanbase. The event included player appearances, interactive activities, and merchandising opportunities, fostering brand loyalty and fan engagement. Through meticulous project management and execution, we ensure our clients’ events are impactful, professionally managed, and aligned with their overarching goals.

Our football legends participate in events, providing entertainment, activations, keynote speeches, team building, exhibitions, matches with employees or customers and appearances to enhance the overall experience for attendees. We specialize in planning and executing impactful events and experiences designed for diverse audiences, including corporate clients, communities, and private groups. By leveraging the charisma and expertise of football legends, we create unforgettable moments that captivate participants and achieve strategic goals. From entertainment, activations, and motivational speeches to exhibition matches, team-building activities, and personalized appearances, our events are tailored to maximize engagement and impact. Examples: Football Legends Exhibition Matches (Legends Match) Legends vs. Local Teams: Organized an exhibition match featuring a team of football legends playing against local players, complete with live broadcasting and halftime activations to enhance audience engagement and brand visibility. The legends also conducted a pre-match youth clinic, providing an inspiring and educational experience for young talent. Legends Match with Clients and Employees: Planned a private exhibition match where employees or clients played alongside football legends, creating an unforgettable experience that strengthened corporate bonds. Followed the match with an exclusive VIP dinner, allowing closer interactions between attendees and the legends in a premium setting. Corporate Events Motivational Speeches: A global football icon delivered a keynote speech at a corporate conference, sharing insights on leadership, teamwork, and overcoming challenges, inspiring a professional audience. Hosted an interactive Q&A session where participants could ask a football legend about their career journey and how sports principles translate to business success. Employee Engagement: Designed a team-building experience with activities led by football legends, including football-inspired strategies to improve collaboration among teams. Organized an onboarding week for new employees, culminating in a friendly match with a football legend, celebrating their integration into the company. Community and Public Events Youth Football Clinics: Hosted a skills clinic led by football legends for local youth, promoting sports development and values like discipline and teamwork. The legends participated in autograph sessions and fan interactions post-clinic, creating a strong emotional connection with the community. Social and Charitable Activations: Held a charity event featuring a legends exhibition match to raise funds for a local NGO, attracting significant public and media attention. Legends participated in auctions, offering exclusive items like signed jerseys, directly supporting social causes. Private and Luxury Experiences VIP Legends Experience: Organized an exclusive day for fans or premium clients, including a match with football legends, private dinners, and one-on-one photo sessions. Planned a luxury football tournament at a private venue, with legends serving as coaches or referees, providing a unique and personalized experience. Memorable Fan Experiences: Facilitated one-on-one interactions with legends, allowing fans to engage in activities such as training sessions or private stadium tours with personalized commentary from the legend. Hosted "Legends Day," where fans spent an entire day with a football icon, including matches, behind-the-scenes access, and exclusive dining experiences. Brand Activations and Entertainment Product Launches: Football legends participated in a product launch event, engaging with audiences and the media while amplifying the brand’s visibility and credibility. Conducted digital activations where legends shared the event on their platforms, broadening the reach of the campaign. Festivals and Fan Zones: Designed interactive fan zones during major football tournaments, where legends led skill challenges, hosted panel discussions, and signed autographs. Organized local festivals featuring legends exhibition matches, cultural attractions, and sports workshops, attracting thousands of attendees. With a focus on flawless execution and customization, we deliver impactful events and experiences that connect brands, communities, and individuals. From Legends Matches to corporate activations and private encounters, we create memorable moments while meeting strategic goals.

ASG excels in strategic planning and partnership building, leveraging our expertise and networks to facilitate collaborations in the football world. We expand visibility and commercial reach by connecting clubs to sponsorship opportunities, investors, marketing, and partnerships, thereby increasing their revenue streams. Our approach is customized to match the unique profile and objectives of each club, ensuring long-term value and growth. Key Areas of Focus: Sponsorship Acquisition ASG assists clubs in identifying and securing valuable sponsorships that align with their brand and goals. We connect clubs with global and regional brands looking to leverage the power of football to enhance their visibility and market position. Practical Examples: Brand Partnerships: Facilitated a partnership between a football club and a major global sports apparel brand, securing a long-term sponsorship deal that included merchandise rights, promotional events, and digital campaigns. Regional Sponsorship: Helped a mid-tier football club sign a sponsorship agreement with a regional telecom company, boosting the club's presence and engagement within local communities through joint activations and exclusive fan events. Sponsorship Activation: Worked with a club to execute a sponsorship activation campaign, integrating sponsor logos into matchday advertising, digital content, and exclusive events with players to create a meaningful fan experience. Investor Relations and Acquisition ASG leverages its global network to identify potential investors, both local and international, who are seeking opportunities in the football industry. We facilitate introductions and guide clubs through the investment process to secure funding that supports growth and development. Practical Examples: Private Investment: Secured an investment deal between a football club and an international private equity firm, providing the club with the capital needed to upgrade facilities, invest in youth development, and expand its global footprint. Public Funding: Assisted a club in navigating government investment programs aimed at promoting sports development, resulting in funding that supported the construction of a new training facility and community outreach initiatives. Investor Roadshows: Organized a series of investor meetings and roadshows for a club, presenting their growth strategy and potential return on investment, which attracted several high-net-worth individuals looking to invest in sports. Marketing Partnerships We help clubs form strategic marketing alliances with companies that provide complementary services or products, expanding their reach through collaborative campaigns. These partnerships drive both brand awareness and revenue generation for both parties involved. Practical Examples: Digital Partnerships: Formed a marketing partnership between a football club and a global streaming service to deliver exclusive behind-the-scenes content, player interviews, and match highlights to increase audience engagement and attract new subscribers. Cross-Promotions: Worked with a food and beverage brand to execute a cross-promotion campaign where club merchandise was included in product packaging, driving sales for both the brand and the club. Content Collaborations: Established a content partnership with a major media outlet, ensuring the football club received global media exposure through regular coverage of its matches, training sessions, and community programs. International Partnerships and Expanding Reach ASG connects football clubs to international partners, expanding their commercial footprint globally. We help clubs penetrate new markets, secure international sponsorships, and enhance their global presence through collaborations with international brands and organizations. Practical Examples: International Club Partnerships: Secured a partnership between a European football club and a major sports company based in Asia, opening the door for the club to enter the Asian market through events, product activations, and broadcast agreements. Global Sponsorship Activation: Facilitated a global sponsorship deal between a football club and a multinational tech company, where the company became the official technology partner, integrating its products into the club’s matchday experience and fan engagement initiatives. Exhibition Tours: Coordinated an international exhibition tour for a football club, taking the team to key global markets for friendly matches, fan engagement events, and sponsorship activations that increased international brand recognition. CSR and Community Partnerships In addition to commercial partnerships, ASG helps clubs build strategic relationships with community organizations and social enterprises. These partnerships are vital for enhancing the club’s Corporate Social Responsibility (CSR) initiatives and creating positive social impact. Practical Examples: Charity Partnerships: Organized a partnership between a football club and a nonprofit organization focused on youth education, resulting in a series of fundraising events where the club’s players served as ambassadors for the cause. Community Development Projects: Worked with a club to establish a long-term partnership with a local development agency, where the club’s brand was used to support grassroots football programs, social integration projects, and sports education in underserved communities. Sustainability Initiatives: Secured a partnership with an eco-friendly brand, where the club integrated sustainable practices into its operations (e.g., eco-friendly merchandise, green stadium initiatives), enhancing its reputation as a socially responsible entity. How ASG Adds Value Tailored Approach: Our team works closely with each club to understand its unique strengths, goals, and target markets, ensuring that partnerships are strategically aligned with the club’s objectives. Extensive Network: Our deep connections across the football, business, and entertainment sectors provide unparalleled access to high-level decision-makers and influential brands, helping clubs secure valuable partnerships. End-to-End Support: From initial strategy development and partnership identification to contract negotiation and activation, ASG offers full-cycle support to ensure the success of each partnership. By strategically connecting football clubs to the right sponsorships, investors, and partners, ASG helps drive revenue, build brand equity, and position clubs for long-term success in the global football landscape.

ASG specializes in CSR consultancy services that harness the power of football to create and support initiatives that positively impact communities. We help clubs and brands design CSR programs that align with their values and strategic goals, fostering social impact while driving brand awareness and community goodwill. Our CSR initiatives focus on sustainability, youth development, health, education, and social inclusion, using football as a unifying force to engage diverse groups. We ensure that all programs are tailored to meet key performance indicators (KPIs) and deliver measurable social benefits. Key Areas of Focus: Youth Development Programs ASG partners with football clubs to launch youth development initiatives that provide underprivileged children with the tools, mentorship, and opportunities to excel both on and off the field. These programs emphasize education, life skills, and teamwork, using football as a platform to inspire positive change. Practical Examples: Football for Education: We helped a football club partner with local schools to create after-school programs where football legends conducted training sessions while teaching leadership, discipline, and the importance of education. The program was expanded to provide scholarships to top-performing students. Football Clinics for Underprivileged Youth: ASG organized football clinics in underserved communities, where children had the chance to learn football skills from professional players. In addition to football training, the legends mentored the kids on the importance of perseverance, teamwork, and education. International Youth Development: We facilitated a partnership between a European football club and an international charity focused on providing access to sports in developing countries. The program sent coaches and football equipment to youth in rural areas, promoting the development of young football talent in regions with limited resources. Health and Wellbeing Initiatives ASG collaborates with football clubs to launch health-focused CSR initiatives that promote physical and mental wellbeing. These initiatives use football as a tool to encourage healthy lifestyles, combat obesity, and support mental health awareness, particularly among young people. Practical Examples: Football for Health: Partnered with a football club to create a nationwide campaign encouraging physical activity among children, combining football sessions with educational content on nutrition, exercise, and mental health. The club also hosted a series of public events promoting fitness and health through football. Mental Health Awareness: ASG helped a football club establish a mental health campaign, where players shared personal stories of overcoming challenges and spoke about the importance of mental wellness. The initiative included workshops, seminars, and outreach programs aimed at schools and local communities. Football and Disability Awareness: We worked with a club to organize a series of football events designed for children with disabilities, promoting inclusivity and health. These events brought together athletes, coaches, and local leaders to advocate for accessible sports and healthy living for all. Environmental Sustainability Programs ASG aids clubs in adopting sustainable practices and promoting environmental consciousness through football. We help design initiatives that reduce the environmental footprint of the club while encouraging fans and the broader community to participate in sustainability efforts. Practical Examples: Green Football Stadiums: Partnered with a football club to implement environmentally friendly practices at their stadium, including reducing waste, promoting recycling, and using solar power. The club also launched a campaign encouraging fans to carpool to matches and use reusable water bottles. Sustainable Sponsorships: Facilitated a partnership between a football club and an eco-friendly brand, where the club’s merchandise was made from sustainable materials, and fans were encouraged to return old kits for recycling in exchange for discounts. Carbon Footprint Reduction: Helped a club track and reduce its carbon footprint by organizing carbon-offsetting initiatives and promoting green travel options for fans attending games. This program also included educational campaigns about reducing energy consumption and carbon emissions. Community Outreach and Social Inclusion ASG works with clubs to create programs that engage and uplift marginalized communities. These CSR initiatives aim to break down social barriers, promote inclusion, and create opportunities for those facing economic or social challenges. Practical Examples: Football for Social Inclusion: We assisted a football club in organizing a social inclusion program where local refugees were invited to participate in football sessions, with an emphasis on integration and community building. The program included intercultural workshops and volunteer programs that helped newcomers feel welcome in the community. Anti-Racism Campaigns: ASG helped a football club launch an anti-racism initiative, using the power of football to promote diversity and inclusion. The program included educational campaigns, fan engagement activities, and collaborations with community leaders to combat discrimination. Supporting Vulnerable Groups: Partnered with a club to create a social program that offered free football training and match tickets to children from low-income families, ensuring they had access to the sport regardless of their economic background. The club also donated kits and equipment to local youth teams in need. Disaster Relief and Crisis Response ASG supports clubs in launching CSR initiatives that provide aid during times of crisis, leveraging football’s widespread appeal to raise awareness and mobilize support for disaster relief and recovery efforts. Practical Examples: Crisis Fundraising Campaigns: Helped a football club raise funds for disaster relief following a natural disaster. The initiative included a special charity match where proceeds from ticket sales and merchandise went directly to the relief efforts, and players participated in televised appeals to encourage donations. Humanitarian Partnerships: Collaborated with a football club to form a partnership with an international humanitarian organization, where the club’s players visited disaster-stricken areas to distribute supplies and show solidarity with affected communities. Crisis Awareness Campaigns: Launched a series of awareness campaigns in partnership with a club, focusing on issues such as food insecurity, clean water access, and education for children in conflict zones. The campaign included social media promotions, charity events, and public service announcements featuring football players. How ASG Adds Value to CSR Tailored Strategies: ASG works closely with clubs to design CSR programs that align with their values and KPIs, ensuring that initiatives are authentic and impactful. Cross-Sector Collaboration: We help clubs form partnerships with NGOs, government organizations, and businesses to create multifaceted CSR initiatives that deliver greater results. Measurable Impact: We ensure that CSR programs include clear metrics for success, allowing clubs to track their social impact and adjust strategies as needed to maximize benefits for the community. Fan Engagement: ASG creates opportunities for fans to engage with CSR initiatives, turning passive support into active involvement that strengthens community bonds and brand loyalty. At ASG, we believe that football has the power to create positive change. Through innovative CSR strategies, we help clubs give back to communities, promote important causes, and build a legacy of social responsibility.

Our football legends serve as powerful ambassadors for brands and organizations, leveraging their iconic status and influence to create authentic and impactful brand experiences. By integrating football legends into marketing campaigns, events, and brand activations, we unlock unique opportunities to connect with audiences, drive engagement, and elevate brand visibility. Our ambassadors serve as a bridge between brands and their target markets, using the credibility and passion surrounding football to amplify messaging and enhance the overall brand experience. Key Areas of Focus: Brand Ambassadors for Marketing Campaigns Football legends are some of the most recognizable and trusted figures, making them ideal ambassadors for a wide range of marketing campaigns. Through authentic partnerships, we integrate football legends into digital campaigns, TV ads, print media, and social media content to build stronger connections with audiences. Practical Examples: Product Launches: Partnered with a global sportswear brand to feature a football legend in a campaign promoting a new line of athletic wear. The legend appeared in TV commercials, online tutorials, and behind-the-scenes content, helping boost brand awareness and sales. Social Media Activations: Collaborated with a beverage company to create a social media challenge, where fans could submit their best football tricks for a chance to meet a football legend. The campaign went viral, with the legend promoting the challenge across his social media platforms, significantly increasing engagement and brand visibility. Digital Content Campaigns: Worked with a global electronics brand to have a football legend star in a series of branded online videos, where they discussed fitness routines and the importance of technology in modern football. The content resonated with both sports fans and tech enthusiasts, driving traffic to the brand’s website. Event Ambassador Our legends bring a unique flair to events, enhancing brand activation and creating memorable experiences for attendees. Whether at product launches, sports tournaments, gala dinners, or fan meet-and-greets, football legends serve as the face of events, attracting audiences, media attention, and sponsors. Practical Examples: Corporate Events: A football legend was invited as the keynote speaker at a corporate event to discuss leadership, teamwork, and the role of sports in business. Their insights, combined with their star power, added significant value to the event, resulting in increased brand engagement and positive media coverage. Brand Activation Events: Collaborated with a car manufacturer to host an exclusive VIP event at a major football match, where a football legend made a grand entrance and led a tour of the latest car models. This created a high-energy atmosphere that tied the excitement of the game with the brand’s innovative image, attracting potential customers and strengthening brand loyalty. Fan Experiences: We organized a special fan event where a football legend interacted with fans through signing sessions, photo opportunities, and live Q&A. The event was sponsored by a major sponsor looking to connect with football enthusiasts, boosting both fan engagement and sponsor visibility. Charity and Social Impact Ambassadors Football legends also play a crucial role as ambassadors for charitable causes, using their influence to raise awareness, fundraise, and engage with communities. Their involvement in CSR initiatives adds credibility and emotional impact, ensuring that the cause resonates deeply with both fans and the general public. Practical Examples: Fundraising Campaigns: Partnered with a football legend to lead a charity campaign supporting children’s education in underserved communities. The legend used their social media platforms to promote the initiative, and participated in charity matches and events, resulting in substantial funds raised for the cause. Social Inclusion Programs: A football legend served as the ambassador for a social inclusion initiative, visiting schools to promote diversity, tolerance, and teamwork. Their appearance helped raise awareness for the program, with both fans and schools engaging in the campaign. Environmental Initiatives: Collaborated with a football legend to promote sustainability, with the legend participating in campaigns that encourage recycling and reduced plastic use. The legend appeared at eco-friendly events and worked with local communities to raise awareness about climate change, leveraging their popularity to promote a greener planet. Exclusive Product Collaborations Our football legends collaborate with brands to create exclusive, limited-edition products that attract fans and collectors. From signature apparel and merchandise to specialized gear, these collaborations create excitement and drive consumer demand, offering fans a tangible connection to their football idols. Practical Examples: Signature Clothing Lines: Worked with a football legend to create a signature line of sportswear in collaboration with a top fashion brand. The collection, featuring the legend’s personal style and branding, was released globally, and the legend appeared in exclusive advertising and promotional events to drive sales. Limited-Edition Gear: Helped a major sports brand release a series of limited-edition football boots endorsed by a famous football legend. The boots were marketed as a collector’s item, with a portion of the proceeds going to a charity of the legend’s choice, creating both buzz and social impact. Autographed Memorabilia: Partnered with a football legend to sell autographed jerseys and memorabilia in an exclusive online store. The items, marketed as rare collectibles, sold out quickly, with the legend promoting the sale on their social media channels, further enhancing the product’s value. Media and Public Relations Our football legends are frequently involved in media and public relations activities, serving as brand ambassadors in interviews, podcasts, and media tours. Their participation helps brands gain media exposure, connect with a wider audience, and build positive associations with their products or services. Practical Examples: Television and Radio Appearances: Arranged for a football legend to appear on major talk shows and radio stations, discussing their career, the brand partnership, and the benefits of football. These appearances helped enhance brand recognition and positioned the brand as a leader in its field. Media Interviews and Endorsements: Facilitated a series of high-profile interviews where a football legend endorsed a health supplement brand, discussing their training routines and the importance of recovery. The endorsement from a trusted figure helped increase sales and credibility in the health and fitness market. Brand Partnerships in Documentaries: Worked with a football legend to participate in a documentary that highlighted both their career and their collaboration with a major sponsor. The documentary was featured on international platforms and became a powerful PR tool, elevating the brand’s visibility across multiple media outlets. How ASG Adds Value Tailored Strategy: ASG develops bespoke ambassador programs that align with each client’s objectives, ensuring that football legends are seamlessly integrated into brand experiences and campaigns. Maximized Reach: By tapping into the large fanbases and media influence of football legends, we maximize brand visibility and extend reach across different markets and demographics. Authentic Partnerships: We focus on creating authentic partnerships between brands and football legends, ensuring that the collaboration feels genuine to fans and enhances the credibility of the brand. End-to-End Execution: From concept development to final execution, ASG manages every aspect of the ambassador program, ensuring smooth integration of football legends into marketing strategies and campaign activities. Through our Ambassador Program, we provide brands with unparalleled access to iconic football figures, creating meaningful partnerships that connect brands with consumers, foster brand loyalty, and elevate brand awareness through authentic, impactful experiences.